We are a team of highly motivated people, driven by a passion to promote the health and well-being of our customers. We truly believe that doing the right thing, for the right reasons, is the only way to operate a business - and we put these values to work every day, in everything we do.
With over 35 years of executive experience, Jason has developed and served as a global advisor to numerous businesses. As a founder and CEO, his ideas and implementations have earned him a reputation for being an inspirational leader and team builder around the office. He is a proud and devoted father to five children and has six grandchildren, all ranging from ages 1 to 48.
With over 30 years of experience working with retailers in the health and wellness industry, Tamara has developed a passion for nurturing small businesses to encourage development and growth. As a founder and Chief Nutrition Officer, she leads our nutrition team in the development of the Persona program. By working with our medical advisory board, nutritionists, and technology team, she assisted in the development of our Vitamin Advisor, which provides over one million unique combinations to our customers.
Prem is a founder and CTO of Persona. He has over 20 years of experience and serves as the core of our digital strategy and operations. Prem is a graduate of the University of Missouri, and has a degree from Osmania University. He is well-versed in eCommerce, web development, and networking, which allows him to administer technical development strategies in a way that provides a smooth experience for our customers.
With over 30 years of financial and managerial experience, Peter is a founder of Persona. He earned his A.B. in History from Princeton and an MBA from Harvard Business School. Peter is a family man with a successful record of advising large corporations, optimizing cash flow, and managing resources in a way that creates opportunity for financial growth.
David Abramson is a principal in SDA Ventures, LLC, a firm that advises companies in the health and nutritional products space. David is the former president of Martek Biosciences and he previously served as chairman of the board of Howard County General Hospital and a member of the Wellness Council of the Cleveland Clinic. He has had a successful career as an executive officer with US Foods and is currently a member of the Maryland bar.
With a Bachelor of Science in Nutrition from Bastyr University, Karina's background includes exercise science, sports nutrition and culinary arts. As manager of our nutrition team, she assists in product development and research. With over 20 years of customer service experience, she is readily available to customers for guidance on nutrition, health, and supplementation.
A Snoqualmie local, Michael manages receiving in Operations & Fulfillment and maintains a crucial role as a backup machine operator. In his spare time Michael loves traveling the world, and outdoor activities such as mountain biking and hiking. We are excited to have him as a dedicated team member.
Steve is a principal in SDA Ventures, LLC, and currently serves as Chairman of the Board of Enzymotec LTD. Steve previously served as CEO of Martek Biosciences and previously worked with financing early-stage technologies. He is a currently a licensed CPA and member of the Maryland bar.
Brad has over 12 years of direct-to-consumer Operations and Fulfillment experience. He has worked with the founding team at Organic to Go and Your Local Market. He is a proven dedicated leader focused customer-centric solutions.
As a graduate of Central Washington University with a Bachelors of Food Science and Nutrition, Leah has a background in research, marketing, and education within the nutrition and wellness industry. She has led nutritional education programs in local school systems and professional organizations. At her previous role at Standard Process Northwest, she used her innate sense of organization and ability to multitask to manage all nutrition seminars on for health care practitioners.
Courtney earned her Bachelor of Science in Nutrition from Bastyr University and her Master of Public Health in Nutrition from Liberty University. She is a Washington State Certified Nutritionist and is currently working to become a Certified Health Education Specialist. Courtney has held multiple positions in health promotion fields, including diet coaching and group exercise training. With interest in diet-related disease treatment and her passion to help others improve their quality of life, Courtney is excited to be part of the Persona team.
"Joseph has over eight years of management experience working in the tech industry. Most recently he was with Microsoft where he excelled in his role as a team lead. He also served in the U.S. Navy for eight years as a Field Medical Technician, acquiring specialized health care training while becoming a decorated instructor. "
Shivanand, MBA, has over 16 years of project and program management delivery experience. He is a strong leader and is responsible for streamlining operations, managing IT projects, software development, and leading the Persona tech team.
Sarah holds a Master's Degree in Human Resource Management and Industrial Relations from the University of Sydney. With over 8 years of experience at major companies, including Dell, she excels in the building of relationships and project collaboration across teams and time zones. At Persona she employs her natural people and negotiation skills to bring clarity to projects big and small.
A graduate of Notre Dame of Maryland University, Heather holds a Bachelor of Arts in Communication Arts and Digital Media Arts. Her experience includes marketing positions at PANDORA Jewelry, Shoes.com, and REI. Beginning her career as a graphic designer, she quickly learned that her passion was in customer advocacy and partnership.
Jennifer holds two Bachelors from Humboldt State University and a certification from the American Culinary Federation. In her previous role she served as the Assistant Director of Dining Services at Flagger College where she managed the day-to-day operations for more than 1,500 students per day. At Persona she utilizes her culinary training and eye for detail to ensure our supplements are packaged to the highest standards.
As a Registered Dietitian Nutritionist, Angie holds a Bachelor of Science in Nutrition from Bastyr University and a Master in Sport & Exercise Nutrition from Leeds Beckett University. Her experience includes educating customers on techniques to develop positive relationships with food and exercise. As a passionate advocate for eating whole foods, she continually researches up-and-coming science to improve your personalized pack and in her free time she can be found outdoors, climbing mountains.
A graduate of Bastyr University, Ivy holds a Bachelor of Science in Nutrition and Exercise Science. She began her career in accounting, but changed paths to pursue her passion for nutrition and helping others. Her experience includes planning personalized nutrition programs for clients, writing educational materials, and working as a personal trainer. After hours you can find her running marathons and baking something vegan and delicious.
Jerry holds a Bachelor of Arts in Business Administration and Accounting and 12 years of management experience. His previous experience includes public accounting, international accounting and finance management in the subscription-based software industry.
Cheryl joined Persona with a diverse background in account payables, receivables, business taxes and general accounting. She works closely with our Controller and helps run the day-to-day business operations.
Danielle received her Bachelor of Arts from Washington State University and is currently working on completing her certificate in UI/ Visual Design for Digital from the School of Visual Concepts in Seattle. Her professional experience includes Xbox, Maui Snorkel and College Hill Threads. As our design guru, Danielle works on improving visual communication on our website and in our packaging.
Nathan received his Bachelor of Arts in Political Science from Washington State University. In his role in Operations & Fulfillment, he is responsible for quality control checks of pill distribution for all orders. He enjoys baseball, Star Wars and a good joke!
Josephine works in quality control in Operations & Fulfillment. She earned her degree in Biology from Morgan State University. With her background working as a lab tech and research assistant, she has strong attention to detail skills and a knowledge of supplements. Josephine enjoys cooking, gardening, and spending time outdoors. She also works alongside her husband, Alonzo.
Alonzo, our evening lead manages all end-of-day duties for Operations & Fulfillment. Known around the office for his exceptional speed while maintaining accuracy, he is a motivated, positive and dedicated team member. On his time off, Alonzo enjoys martial arts, meditation, and recently converted to a vegan lifestyle.
As a member of our Operations & Fulfillment team, Chance works on quality control for all orders that come through our production facility. Prior to joining the Persona team, he worked in operations for Ofo. Originally from Texas, when not at work he enjoys playing video games.
Kristin is an award-wining designer and graduate from Seattle Central Community College and Washington State University. Her experience includes media planning and account management before deciding that her real passion was in solving problems visually.
Not everyone has access to good nutrition-and you're helping us change that. We've partnered with Vitamin Angels, a nonprofit that fights malnutrition among moms and children around the world. For you that means every order you make also provides two children with vitamins for an entire year.Learn more >
Not everyone has access to good nutrition - and you're helping us change that. We've partnered with Vitamin Angels, a nonprofit that fights malnutrition among moms and children around the world. For you that means every order you make also provides two children with vitamins for an entire year.