With 40 years of experience building companies from the start to a mature successful organization, Jason has been a founder of nine direct-to-consumer businesses in three countries. Persona was founded in July of 2016 with his co-founders of over 20 years, Chief Technology Officer Prem Thudia and Chief Nutrition Officer Tamara Bernadot. Together with their passion around health and wellness, providing the highest quality ingredients and service, they have built a company based on deep research from their team of nutritionists under the direction of our Medical Advisory Board. Jason views that his most important responsibility as a leader is to focus on finding the right team members for the key roles surrounding our customer support and the operations to meet our commitments. As a founder, his ideas and implementations have earned him a reputation for being an inspirational leader and team builder. From the inception of Persona, Jason has always done business with a purpose and provides support for malnourished children through Vitamin Angel. He is a proud and devoted father/grandfather to five children and seven grand children.

Prem Thudia has over 20 years of experience in IT and serves as the lead of all of our digital strategy operations. Prem is a graduate of the University of Missouri, and has a secondary degree in technology from Osmania University. He is cofounder and Chief Technology Officer at Persona and has been key to both the creation and the development of our end-to-end technology solution. He is well-versed in eCommerce, web development, networking and cybersecurity which allows him to administer technical development strategies providing a smooth experience for our customers and safety of our company wide information. Over the past 20 years, he has worked in tandem with cofounder Jason Brown, building out technology that gives our customers a unique recommendation and our operations team the ability to provide superior customer support. His advancements in algorithmic development enable dynamic customization based on user input, enhancing our vitamin advisor's efficacy. Under his leadership, our tech team spans roles like programmers, database admins, UX/UI designers, and testers, uitilizing API as needed.

Peter Weiss's career spans forty-five years of finance and managerial experience including twenty-five years as an investor or owner of growing companies. As a manager he has focused on corporate finance and general management, usually serving as CFO or an advisor to the CEO and Board of Directors. His experience as a business owner, professional manager and arms-length investor provides a context for understanding the goals of different stakeholders and has led him to think carefully about how to foster alignment between and among disparate parties.

Mr. Weiss's business principles are rooted in the specialty food company founded by his great-grandfather where he started working when he was eight years old. His professional career began on Wall Street with mergers and acquisitions and leveraged buy-outs. His consulting clients include technology, retail, service and manufacturing companies. Mr. Weiss graduated from Princeton University and Harvard Business School, has owned and operated businesses and served on Boards of Directors including Theo Chocolate and a variety of community service organizations. He was the founding Chief Financial Officer of Persona in 2016.