Effective Data: June 26, 2018.
We at Vitamin Packs, Inc. DBA Persona (“Vitamin Packs,” “we,” “us,” or “our”) provides this privacy policy (“Privacy Policy”) to help inform you about how information you provide to us is used and shared. This Privacy Policy relates to the information collection and use practices of Vitamin Packs in connection with our online services (the “Services”) which are available to you through a variety of platforms, including our website www.personanutrition.com (the “Website”), mobile application and interaction by telephone, e-mail, chat or other media with our nutritionists that provide a link to this privacy policy (collectively, the “Platform”). Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Use.

1. The information we collect

Below we describe the various types of information we collect from you and from other sources. We may combine all of the information we collect or you provide to us together for the purposes described in this policy, which is collectively referred to as “Information.”

1.1. Personal Information

When you sign up to become a subscriber, order a gift subscription, enter a contest, promotion, or sweepstakes, or take our Vitamin Advisor assessment, you will provide us with personal information about yourself (collectively, “Personal Information”). Such Personal Information may include your name, e-mail address, date of birth, mailing address, and phone number.

1.2. Interest and Demographic Information

You may also voluntarily provide us with additional information about yourself such as your hobbies, personal interests, household income range, number of children, gender, and other demographic information. You may also provide us with information about your health and diet, and product and service preferences.

1.3. Billing information

When you sign up to become a subscriber or order a gift subscription you will provide us with certain payment information. Such information may include a debit card number, credit card number, and similar information (collectively, the “Billing Information”) in order to complete your transaction. Billing Information is collected and processed through these third-party vendors pursuant to the terms and conditions of their privacy policies and terms of use.

1.4. Other Information

In addition to the Personal Information and the Billing Information noted above that you voluntarily provide to us, we may collect additional information (collectively, the “Other Information”) when you interact with the Services. Such Other Information may include:

From your activity - Information that we automatically collect when you use the Services, such as your IP addresses, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, what sections of the Website you visit, order information, device identifier, and similar information concerning your use of the Services.

Such activity may be collected using “cookie” technology, or other similar technologies. Cookies are small packets of data that a website stores on your browser so that your computer will “remember” information about your visit. We use cookies to help us collect Other Information and to enhance your experience using the Services. If you do not want the Platform to place a cookie on your hard drive or mobile device, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser’s documentation for information on how to do this. However, if you decide not to accept cookies from us, the Services may not function properly.

From other Sources - We may also collect or receive information about you from other sources.

Persona may collect your email address via cookies and pixels on the Website through the use of a trusted third party partners. This partner may combine only your email information with other information they have access to such as mailing address so that Persona may serve relevant marketing offers to you via direct mail. Persona does not share any personal health information with 3rd parties. If you do not want Persona to collect information about you, please opt out and do not take the nutritional assessment.

2. How We Use and Share the Information

We use the Information we collect to process transactions; provide you the Services; solicit your feedback; provide information about our Products, services, or otherwise market to you; inform you about upcoming events, recipes, and special promotions and those of our third-party marketing partners; administer and process contests, promotions, and sweepstakes; analyze the use of the Services; or as disclosed at the time of collection; and to improve our Services to you.

We may also share Information, or a subset of the Information, with the following entities:

  • With service providers, including food services, delivery services, marketing assistance, information technology support, and customer service. These other companies will have access to the Information only as necessary to perform their functions and to the extent permitted by law;
  • With our affiliates and subsidiaries;
  • In the event of a business transaction or sale of all or part of our assets, including at bankruptcy;
  • In response to a court order, subpoena, warrant, or as otherwise required to by law;
  • To other parties with your consent or as disclosed at the time of collection; and
  • To protect our rights and the rights of third parties.

We may also aggregate Information together in order to operate, maintain, manage, and improve the Services. We may share this aggregated data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our products and Services to current and prospective business partners and to other third parties for other lawful purposes.

3. Digital Advertising

We may partner with third party companies that collect data from our Services, as well as from other non-affiliated websites and mobile apps, over time in order to infer what interests you to deliver more relevant advertising to your browser or device, as well as browsers and devices associated with it. These partners, however, do not collect or receive information about your responses to assessment questions answered on the Platform for advertising or marketing. This type of advertising is known as interest-based advertising. To learn more about this type of advertising for your browser, and your choices about it for companies that participate in the Digital Advertising Alliance’s (“DAA”) WebChoices tool, you can visit www.aboutads.info/choices. To learn about your choices about this activity on your mobile device for companies that participate in the DAA’s AppChoices you can download the appropriate version of the app from www.youradchoices.com/appchoices.

We adhere to the DAA’s Self-Regulatory Principles. When you exercise choice through these tools data will no longer be collected from that browser or device for interest-based advertising, and data collected from associated browsers or devices will not be used on the browser or device for interest-based advertising on the browser or device where choice was exercised. Note that you will still see advertising, but that advertising may be less relevant to your interests. If you use multiple browsers or devices, clear your cookies, or reset your device identifier you may need to exercise choice again.

4. Accessing and Modifying Personal Information and Communication Preferences

If you have registered for the Services, you may access, review, and make changes to your Personal Information and Billing Information by following the instructions found on the Platform. In addition, you may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any Vitamin Packs marketing email.

5. Data Security

We take commercially reasonable steps to help protect the Information we collect and maintain from loss and unauthorized access. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the Internet.

6. Important Notice to Non-U.S. Residents

The Platform and the Services are operated in the United States. If you are located outside of the United States, please be aware that any information you provide to us will be transferred to the United States. By using the Services and/or providing us with any information, you consent to this transfer.

7. Children

We do not knowingly collect Information from children under the age of 18 through the Services. If you are under 18, please do not give us any Information.

8. External Websites

The Platform may contain links to third-party websites. Vitamin Packs has no control over the privacy practices or the content of any of our business partners, advertisers, sponsors, or other websites to which we provide links. As such, we are not responsible for the content or the privacy policies of those third-party websites. You should check the applicable third-party privacy policy and terms of use when visiting any other websites.

9. Changes to This Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time, and will post any changes on the Platform as soon as they go into effect. By accessing the Platform or using the Services after we make any such changes to this Privacy Policy, you are deemed to have acknowledged such changes. Please refer back to this Privacy Policy on a regular basis.

10. How to Contact Us

If you have questions about this Privacy Policy, please e-mail us at info@personanutrition.com.