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    Our Core Values


    Our products go in your body and they're essential to health. You deserve to know what they are, where they come from, and what they do. We're proud of the decisions we make, so we're clear about our process-and our challenges-so you can have absolute trust in us.


    Every body is different, so everything we do is designed to meet your individual needs-health-wise. From our personalized recommendations, to our preference for person-to-person (rather than brand-to-customer) relations, we'll treat you like the unique human being you are.


    "Good enough" is never good enough. We don't just post an FAQ, we provide real-time support from nutritionists. We don't just send the correct-letter supplements, we source them for the heightest quality and bioavailability. We want you to be your best self, and help you get there with an extra measure of kindness, compassion and support.


    Knowledge is power, and we want to empower you to take control of your health through nutrition. Our physician and nutritionists advisory board embodies ongoing education to provide science-backed solutions, and we pass on that knowledge to you in digestible doses, so you come away from your experience with us knowing a little more about how to be healthy.

    Every order helps two children in need

    We've partnered with Vitamin Angels, a non profit that fights malnutrition
    among moms and children around the world. For every order shipped, you
    provide two children with vitamins for an entire year.

    Learn More

    Our Team

    We are a team of highly motivated people, driven by a passion to promote the health and well-being
    of our customers. We truly believe that doing the right thing, for the right reasons, is the only way to
    operate a business - and we put these values to work every day, in everything we do.

    Founders + Executive Team

    Foubder Jason Brown

    Jason Brown

    Founder & CEO

    With 40 years of experience building companies from the start to a mature successful organization, Jason has been a founder of nine direct-to-consumer businesses in three countries. Persona was founded in July of 2016 with his co-founders of over 20 years, Tamara and Prem. Together with their passion around health and wellness, providing the highest quality ingredients and service, they have built a company based on deep research from their team of nutritionists under the direction of our Medical Advisory Board. Jason views that his most important responsibility as a leader is to focus on finding the right team members for the key roles surrounding our customer support and the operations to meet our commitments. As a founder and CEO, his ideas and implementations have earned him a reputation for being an inspirational leader and team builder. From the inception of Persona, Jason has always done business with a purpose and provides support for malnourished children through Vitamin Angles. He is a proud and devoted father/grandfather to five children and seven grandchildren.

    Tamara Bernadot

    Tamara Bernadot

    Founder & Chief Nutrition Officer

    Tamara Bernadot has over 30 years of experience working with doctors, retailers, and manufacturers in the health and wellness industry. Tamara began her career doing research and looking for alternative nutritional support for her family and her customers. She has served as the Chief Operating Officer of Custom Nutrition Services which developed personalized nutrition programs for Dr. Andrew Weil, The doctors at the Pritikin Longevity Center, and Dr. Barry Sears, the creator of the Zone diet. As a founder and Chief Nutrition Officer for Persona, Tamara leads our nutrition team working with our current staff of 7 nutritionists to compile the required research to support our Medical Advisory Board. Once the science has been validated, Tamara is responsible for building out the logic for our rules-based algorithm and oversees the team of formulators we work with to create our custom nutritional supplements. Tamara has personally visited all of our key manufactures facilities and confirms that all products we sell have been created in an FDA approved nutritional supplement manufacturing facility. Tamara, Jason and Prem, as co-founders, have worked together for over 20 years.

    Prem Thudia

    Prem Thudia

    Founder & Chief Technology Officer

    Prem Thudia has over 20 years of experience in IT and serves as the lead of all of our digital strategy and operations. Prem is a graduate of the University of Missouri, and has a secondary degree in technology from Osmania University. He is co-founder and Chief Technology Officer at Persona and has been key to both the creation and the development of our end-to-end technology solution. He is well-versed in eCommerce, web development, networking, and cyber security which allows him to administer technical development strategies providing a smooth experience for our customers and safety of our company wide information. Over the past 20 years, he has worked in tandem with Tamara and Jason building out technology that gives our customers a unique recommendation and our operations team the ability to provide superior customer support. His development work has enabled our algorithm to create an unlimited number of combinations based on the 45 base questions, which change depending upon our vitamin advisor takers answers. Through his leadership our technology team now includes programmers, database administration, UX/UI design as well as site testing and when needed, connecting to proven API platforms.

    Valorie Norwood

    Cynthia Trumpey

    Chief Marketing Officer

    Cynthia has over 20 years of experience in digital and traditional marketing with particular expertise in building direct-to-consumer brands. She graduated from the University of Wisconsin and has an MBA in Marketing and Finance from Kellogg Graduate School of Management, Northwestern University. Passionate about nutrition, she holds a Precision Nutrition Level 1 Certification.

    Brad Schlicht

    Brad Schlicht

    VP of Operations

    Brad has over 15 years of direct-to-consumer Operations and Fulfillment experience working with our founding team. Beginning his career managing one distribution center and growing to three facilities in three states. A key strength is his cooperative leadership style and ability to drive team members to provide excellence in a customer-centric environment.

    Mark Southern, CPA

    Mark Southern, CPA

    Chief Financial Officer

    Mark has over 20 years of diversified finance and analytical experience at high growth organizations. His unique knowledge base includes an understanding of the nuances involved in funding and the development of a cohesive growth strategy at start-ups. Prior to joining Persona, Mark held roles at T-Mobile, Microsoft, and Ernst & Young. He is a graduate from the University of Alaska, Anchorage and holds a current CPA license.

    • Shivanand_Dixit

      Shivanand Dixit

      Vice President
      of Tech Delivery

    • Ravi Sekhar

      Ravi Sekhar

      Sr SQL Developer

    • Srinivasa Rao Ganta

      Srinivasa Rao Ganta

      Sr Coldfusion Developer

    • Srinivasa Rao Damarasingi

      Srinivasa Damarasingi

      Coldfusion Developer

    • Vimal Anand

      Vimal Anand

      Sr UI/UX Developer

    • Vinay Kumar Yalam

      Vinay Kumar Yalam

      Coldfusion Developer

    • Md Bulbul Hasan

      Md Bulbul Hasan

      Sr Front End Web Developer

    • Vinod Kumar Kalangi

      Vinod Kumar Kalangi

      Web Developer

    • Vivek Somalaraju

      Vivek Somalaraju

      SQL Database Administrator

    • Jackie Ploscowe

      Jackie Ploscowe

      Director of Business Development

    • Heather Stapf

      Heather Stapf

      Retention Marketing

    • Danielle Clement

      Danielle Clement

      Visual Designer

    • Brendan Laird

      Brendan Laird

      Graphic Designer

    • Allyson Murphy

      Allyson Murphy

      Art Director

    • Joseph Gonzalez

      Joseph Gonzalez

      Operations Manager

    • Jennifer Stott

      Jennifer Stott

      Pick, Pack, & Ship Manager

    • Nathan Reed

      Nathan Reed

      Dispense Manager

    • Josephine Jiggets

      Josephine Jiggets

      Operations Fulfillment Associate

    • Alonzo Jiggets

      Alonzo Jiggets

      Floor Supervisor

    • Brendon Hampton

      Brendon Hampton

      Receiving Lead

    • Michael Campbell

      Michael Campbell

      Operations Fulfillment Associate

    • Lisa Elce

      Lisa Elce

      Operations Fulfillment Associate

    • Kristina Foley

      Kristina Foley

      Operations Fulfillment Associate

    • Angie Kuhn

      Angie Kuhn

      Director of Research and Nutrition

    • Karina Churchill

      Karina Churchill

      Customer Support Manager & Nutritionist, BSN

    • Leah Keeney

      Leah Keeney

      Nutritionist, BSN

    • Ivy Karlinsky

      Ivy Karlinsky

      Nutritionist, BSNEx

    • Courtney Jackson

      Courtney Jackson

      Nutritionist, MPH

    • Erica Olson

      Erica Olson

      Nutritionist, BSN

    • Julia DiDonato

      Julia DiDonato

      Nutritionist, BSN

    • Christen Jeans, CPA

      Christen Jeans, CPA


    • Steve Dubin

      David Abramson

      Strategic Business Advisor

    • Prem Thudia

      Peter Weiss

      Financial Advisor

    • Steve Dubin

      Steve Dubin

      Strategic Business Advisor