With 40 years of experience building companies from the start to a mature successful organization, Jason has been a founder of nine direct-to-consumer businesses in three countries. Persona was founded in July of 2016 with his co-founders of over 20 years, Chief Technology Officer Prem Thudia and Chief Nutrition Officer Tamara Bernadot. Together with their passion around health and wellness, providing the highest quality ingredients and service, they have built a company based on deep research from their team of nutritionists under the direction of our Medical Advisory Board. Jason views that his most important responsibility as a leader is to focus on finding the right team members for the key roles surrounding our customer support and the operations to meet our commitments. As a founder, his ideas and implementations have earned him a reputation for being an inspirational leader and team builder. From the inception of Persona, Jason has always done business with a purpose and provides support for malnourished children through Vitamin Angel. He is a proud and devoted father/grandfather to five children and seven grand children.

Prem Thudia has over 20 years of experience in IT and serves as the lead of all of our digital strategy operations. Prem is a graduate of the University of Missouri, and has a secondary degree in technology from Osmania University. He is cofounder and Chief Technology Officer at Persona and has been key to both the creation and the development of our end-to-end technology solution. He is well-versed in eCommerce, web development, networking and cybersecurity which allows him to administer technical development strategies providing a smooth experience for our customers and safety of our company wide information. Over the past 20 years, he has worked in tandem with cofounder Jason Brown, building out technology that gives our customers a unique recommendation and our operations team the ability to provide superior customer support. His advancements in algorithmic development enable dynamic customization based on user input, enhancing our vitamin advisor’s efficacy. Under his leadership, our tech team spans roles like programmers, database admins, UX/UI designers, and testers, uitilizing API as needed.

Bob Barton is a seasoned executive who has held prominent leadership positions, including CEO, CFO and president, across various industries such as health, fitness, retail, and fast-casual dining. Bob is passionate about health and fitness, and the pursuit of better. Bob has known Jason and Prem for over 20 years after driving the acquisition of their first personalized vitamin business while serving as CFO at drugstore.com, where he served for nine years. During that time, he helped grow the publicly traded business to over $400M in sales. Following drugstore.com, Bob joined Cranium, where he drove, negotiated, and executed the sale of the company to Hasbro. He was the president of OnlineShoes.com, where he helped drive significant top-line growth, and, in July 2014, drove and executed the sale of the company. Bob also served as the CFO of MOD Pizza, where he led the finance and technology teams of the fastest-growing restaurant chain in the U.S. During his tenure, MOD opened 360 new stores, grew annual system-wide sales by $400 million and created over 8,000 new jobs. Most recently, Bob was president and CFO of the Bouldering Project, leading the operations and finance activities of large-scale climbing, fitness, and yoga gyms across the country.