Personalized Vitamins.
Real Nutritionists.
One Plan That Fits your Life.
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Talk to a certified nutritionist to get a daily pack built for your goals.
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Built around your meds with 4,000+ interactions checked.
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10k+ reviews on
Expert support
Whenever
you need it
Access free, one-on-one guidance from expert nutritionists—ready to help you fine-tune your vitamin routine, optimize your wellness goals,and ensure you're getting the right nutrients for your unique needs.
Book an Appointment
Ask me about: reviewing your meds before you start.
Ask me about: cycle, perimenopause, pregnancy.
Ask me about: tiredness that won’t quit.
Ask me about: your supplement stack after 50.
Ask me about: tiredness that won’t quit.
Ask me about: cycle, perimenopause, pregnancy.
Ask me about: reviewing your meds before you start.
Ask me about: your supplement stack after 50.
Wellness
Made Simple
Three steps. A nutritionist with you at every one of them.
The Science Behind Persona
Real expertise, real people, backed by science.
Built by doctors, pharmacists, and nutritionists — refined over a decade. Personalized to your goals, your health, and your medications. Trusted by more than 5 million people.
Your medications come first. Every plan is screened against 4,000+ drug-nutrient interactions and built around your specific health needs — so your vitamins work with your body, not against it.
Backed By Research
Checks Drug
Nutrient Interactions
Third-Party Tested
Backed By Research
Checks Drug
Nutrient Interactions
Third-Party Tested
What’s your body asking for?
Browse by goal or let a nutritionist tell you where to start.
Ask a nutritionist where to startMost vitamin brands hand you a quiz. We hand you a nutritionist.
Book an AppointmentOther brands
You answer a quiz alone
An algorithm picks your supplements
No human reviews your meds for interactions
If you have questions, you email support
To change your plan, you retake the quiz
Persona
A real certified nutritionist helps you build your plan
Algorithm + nutritionist judgement, together
Medication review before anything ships
Free 1:1 unlimited calls and messaging, included
Adjust your plan with conversation, not just a quiz
More Than Just Vitamins
It’s all part of the plan.
In-House Nutritionists
FREE 1:1 calls with a certified nutritionist, anytime.
Medication Safety Screening
Every plan checked against 4,000+ drug-nutrient interactions.
Plan changes, anytime
New goals, new meds, new chapter? Update your pack with your nutritionist. No charge.
A Daily Pack Built For You
Personalized to your goals, medications, life and refined as you change.
Third-party tested supplements
Verified for purity, potency and safety.
Delivered to your door
Monthly packs at your convenience. Skip, pause or cancel anytime.
Real Stories. Real Results.
Hear how personalized vitamins transformed their health and changed their lives.
Discover What Your Body Needs
“Lori was incredibly responsive and helpful!”
-Grace
“Great assessment and fantastic quality supps.”
-Mike Bush
“Karina is personable, relatable and friendly. She is knowledgeable and willing to go above and beyond to help me.”
-Heather Lewis
The algorithm is especially built to target specific health needs and at the same time uses 4,000+ drug-nutrient interactions for your safety
Discover What Your Body Needs
“Lori was incredibly responsive and helpful!”
-Grace
“Great assessment and fantastic quality supps.”
-Mike Bush
“Karina is personable, relatable and friendly. She is knowledgeable and willing to go above and beyond to help me.”
-Heather Lewis
The algorithm is especially built to target specific health needs and at the same time uses 4,000+ drug-nutrient interactions for your safety
All‐In‐One Personalized
Health, Delivered.
Better nutrition customized with the help of our certified nutritionists. A real expert is in your corner from day one.
Get Started With PersonaYes! We offer a variety of supplements that support healthy sleep-wake cycles. We suggest starting with our assessment to identify what sleep support supplement is the best fit for you.
Here's a link to our products page. From here, click on "Sleep" to see a complete list of our supplements that support sleep. You can also add these supplement options to your order. See "Can I customize my order/How do I add and remove supplements?"
Yes! We have several supplements that support energy. Each supplement works in a unique way to support your energy levels. Here's a link to our products page. From here, click on "Energy" to see a complete list of our supplements that support energy.
We suggest starting with our assessment to identify what energy support supplement is the best fit for you. You can also add these supplement options to your order. See "Can I customize my order/How do I add and remove supplements".
There are many things to consider in supporting your weight loss goals. We always recommend eating a whole foods-based diet, focusing on lots of fruits and vegetables. We offer a variety of supplements that can support your wellness journey by supporting blood sugar balance and encouraging a healthy appetite.
Here's a link to our products page. From here, click on "Diet & Lifestyle" to see a complete list of our supplements that may provide support on a healthy weight loss journey.
We suggest starting with our assessment to identify what weight control supplement is the best fit for you. You can also add these supplement options to your order. See "Can I customize my order/How do I add and remove supplements".
Every product that leaves our manufacturers, comes with a Certificate of Analysis to prove the dosage of what is in the product and what is not. We do not send out any product without this information from our manufacturer and follow strict standards of practice to ensure this is followed with every batch received.
Yes! You can customize your order anytime by logging into your online account. On our homepage, select "Sign In" in the upper right-hand corner of the web page. Once you have signed in, select "Change Order" on the left-hand menu. From here, you can add or remove supplements under the "Next Order" tab.
Most people don't consider the interactions that can occur between supplements and medications which can affect efficacy. To lessen the chance of interaction, Persona makes sure to eliminate all supplements that contain ingredients that might react adversely with your medication(s). It's important to consider your current medications before starting a nutrition program.
Watch our customers’ stories
An inside look at our customers’ experiences and results.