Personalized Vitamins.
Real Nutritionists.

One Plan That Fits your Life.

  • tick mark Talk to a certified nutritionist to get a daily pack built for your goals.
  • tick mark Built around your meds with 4,000+ interactions checked.
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Expert support
Whenever
you need it

Access free, one-on-one guidance from expert nutritionists—ready to help you fine-tune your vitamin routine, optimize your wellness goals,and ensure you're getting the right nutrients for your unique needs.

Book an Appointment
Brandi

Ask me about: reviewing your meds before you start.

Karina

Ask me about: cycle, perimenopause, pregnancy.

Zoe

Ask me about: tiredness that won’t quit.

Lori

Ask me about: your supplement stack after 50.

Wellness
Made Simple

Three steps. A nutritionist with you at every one of them.

Take the quick assessment

Connect

Book a free call, or take the assessment first. They’ll walk you through your answers in the call.

TWO PATHS. ONE PLAN

Get your personalized plan

Build

Your nutritionist designs a daily pack around your goals, medications and life.

BUILT FOR YOU, BY A PERSON

Thrive with continued support

Thrive

Book another call whenever your needs change like pregnancy, new meds, new goals. Unlimited & FREE.

A RELATIONSHIP. NOT A DELIVERY

Prefer to start with the quiz?

Start with the quiz now

The Science Behind Persona

Real expertise, real people, backed by science.

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Built by doctors, pharmacists, and nutritionists — refined over a decade. Personalized to your goals, your health, and your medications. Trusted by more than 5 million people.

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Your medications come first. Every plan is screened against 4,000+ drug-nutrient interactions and built around your specific health needs — so your vitamins work with your body, not against it.

Backed By Research

Backed By Research

Backed By Research

Checks Drug
Nutrient Interactions

Backed By Research

Third-Party Tested

What’s your body asking for?

Browse by goal or let a nutritionist tell you where to start.

Ask a nutritionist where to start

Most vitamin brands hand you a quiz. We hand you a nutritionist.

Book an Appointment

Other brands

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You answer a quiz alone

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An algorithm picks your supplements

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No human reviews your meds for interactions

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If you have questions, you email support

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To change your plan, you retake the quiz

Persona

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A real certified nutritionist helps you build your plan

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Algorithm + nutritionist judgement, together

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Medication review before anything ships

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Free 1:1 unlimited calls and messaging, included

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Adjust your plan with conversation, not just a quiz

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More Than Just Vitamins

It’s all part of the plan.

In-House Nutritionists

FREE 1:1 calls with a certified nutritionist, anytime.

Medication Safety Screening

Every plan checked against 4,000+ drug-nutrient interactions.

Plan changes, anytime

New goals, new meds, new chapter? Update your pack with your nutritionist. No charge.

A Daily Pack Built For You

Personalized to your goals, medications, life and refined as you change.

Third-party tested supplements

Verified for purity, potency and safety.

Delivered to your door

Monthly packs at your convenience. Skip, pause or cancel anytime.

Real Stories. Real Results.

Hear how personalized vitamins transformed their health and changed their lives.

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Discover What Your Body Needs

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“Lori was incredibly responsive and helpful!”
-Grace

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“Great assessment and fantastic quality supps.”
-Mike Bush

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“Karina is personable, relatable and friendly. She is knowledgeable and willing to go above and beyond to help me.”
-Heather Lewis

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The algorithm is especially built to target specific health needs and at the same time uses 4,000+ drug-nutrient interactions for your safety

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All‐In‐One Personalized
Health, Delivered.

Better nutrition customized with the help of our certified nutritionists. A real expert is in your corner from day one.

Get Started With Persona

Got Questions?

We Got Answers.

See all our FAQs here

Yes! We offer a variety of supplements that support healthy sleep-wake cycles. We suggest starting with our assessment to identify what sleep support supplement is the best fit for you.

Here's a link to our products page. From here, click on "Sleep" to see a complete list of our supplements that support sleep. You can also add these supplement options to your order. See "Can I customize my order/How do I add and remove supplements?"

Yes! We have several supplements that support energy. Each supplement works in a unique way to support your energy levels. Here's a link to our products page. From here, click on "Energy" to see a complete list of our supplements that support energy.

We suggest starting with our assessment to identify what energy support supplement is the best fit for you. You can also add these supplement options to your order. See "Can I customize my order/How do I add and remove supplements".

There are many things to consider in supporting your weight loss goals. We always recommend eating a whole foods-based diet, focusing on lots of fruits and vegetables. We offer a variety of supplements that can support your wellness journey by supporting blood sugar balance and encouraging a healthy appetite.

Here's a link to our products page. From here, click on "Diet & Lifestyle" to see a complete list of our supplements that may provide support on a healthy weight loss journey.

We suggest starting with our assessment to identify what weight control supplement is the best fit for you. You can also add these supplement options to your order. See "Can I customize my order/How do I add and remove supplements".

Every product that leaves our manufacturers, comes with a Certificate of Analysis to prove the dosage of what is in the product and what is not. We do not send out any product without this information from our manufacturer and follow strict standards of practice to ensure this is followed with every batch received.

Yes! You can customize your order anytime by logging into your online account. On our homepage, select "Sign In" in the upper right-hand corner of the web page. Once you have signed in, select "Change Order" on the left-hand menu. From here, you can add or remove supplements under the "Next Order" tab.

Most people don't consider the interactions that can occur between supplements and medications which can affect efficacy. To lessen the chance of interaction, Persona makes sure to eliminate all supplements that contain ingredients that might react adversely with your medication(s). It's important to consider your current medications before starting a nutrition program.

Watch our customers’ stories

An inside look at our customers’ experiences and results.