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Trumpey to Elevate Persona's Digital Presence and Build Brand Awareness of the Company's Personalized Nutrition Program
SEATTLE, WASHINGTON - January 8, 2019 - Persona™ , the leading personalized vitamin program, announced today the expansion of its executive team with the addition of Cynthia Trumpey as the company's new chief marketing officer (CMO). Trumpey brings more than 20 years of experience to Persona as a seasoned direct-to-consumer marketing and e-commerce expert. As CMO, Trumpey will oversee Persona's integrated marketing communications programs to build brand awareness and drive sales of the company's customized daily vitamin packs.
"Cynthia's tremendous track record of leading companies to double-digit annual growth, coupled with her ambition to deliver high-quality results, makes her an exciting addition to the Persona team," said Jason Brown, founder and CEO, Persona. "We look forward to utilizing her unique experiences in marketing, customer acquisition and retention to continue our aggressive growth in the personalized nutrition and direct-to-consumer industries."
Previously, Trumpey was the senior vice president of marketing at Healthy Paws Pet Insurance, a leading pet insurance provider in the U.S. During this time, she drove record growth in new customer acquisition and retention. Trumpey holds an MBA in marketing and finance from Northwestern University, Kellogg School of Management and earned a Level 1 Certification from Precision Nutrition, the largest private nutrition coaching and education company in the world
"I am pleased to join Persona to help educate consumers about the health benefits of a personalized approach to daily vitamin supplementation," stated Trumpey. "Persona's product offerings align with my personal passion for evidence-based nutrition programs that support overall health and wellness. I am looking forward to contributing my skills and experience to help the company achieve its growth goals."
To learn more about Persona and take the free nutritional assessment, please visit www.personanutrition.com.
Persona™ combines therapeutic levels of nutritional support and a uniquely personalized vitamin program to deliver customized nutrition to subscriber's doorsteps. Based on science and using the highest-quality bioavailable ingredients, Persona's online assessment is built from its proprietary algorithm, which factors individual needs, lifestyle and prescription medications to deliver a recommendation as unique as you, and a convenient solution you can trust. Persona is founded by CEO Jason Brown, CNO Tamara Bernadot and CTO Prem Thudia, who have worked together for more than 20 years in the health care and supplement industries, exploring ways to bring better quality and personalized nutrition to the market. Giving back is at the heart of the company. As proud supporters of Vitamin Angels®, every Persona order provides at least two children who are at-risk of malnutrition a full year of vitamins, reducing preventable illness, blindness and death worldwide. To learn more, visit www.personanutrition.com.