Media Inquiries

Non-Media Inquiries >

Corporate Address

7713 Center Blvd SE #250
Snoqualmie, WA 98065

News Room

PRESS RELEASEAugust 06, 2018


In celebration of the brand relaunch, Persona™ is giving 100 percent of its net sales to Vitamin Angels® on August 8, 2018

SEATTLE, WASHINGTON (August 6, 2018) - Vitamin Packs unveils new brand name Persona™ Timed to the brand's one year anniversary and in celebration of the brand's relaunch, Persona is giving 100 percent of its net sales to Vitamin Angels® on August 8, 2018. "Persona" defines the brand's personalized approach to nutrition. With on-call nutritionists and registered dieticians making up their customer support team, Persona offers science-backed and transparent recommendations while providing customers trusted support for long-term wellness goals.

One Year Growth

More than 400,000 Persona consumers have taken their unique online assessment since the launch of the brand one year ago. The questionnaire creates over 5 trillion possible combinations of nutrition recommendations and Persona is the only personalized nutrition company to cross reference more than 650 prescription medications helping customers avoid risky drug-nutrient interactions.

"Persona is leading the way in personalized nutrition. Acknowledging and recognizing drug-nutrient interactions is vital and something most consumers don't take into consideration," said Michael Roizen, M.D., Chief Wellness Officer at the Cleveland Clinic and Persona science advisory board member. "Persona subscribers can take advantage of the industry's breakthrough technology utilizing the curated survey to help find the ideal supplement regimen that works for their wellness needs."

Positioned for 3,000 percent growth this year over 2017, the overall rebrand supports the rapid growth of the company, which received investment from the largest and most global consumer-focused private equity firm in the world, L Catterton in May 2018.

Persona Gives Back Day

A partner of Vitamin Angels® since its inception, Persona is proud to support the leading non-profit organization dedicated to combating childhood malnutrition around the world. On August 8, 2018, Persona will donate 100 percent of its net sales to Vitamin Angels, providing up to 200,000 children with life-saving vitamins for a year. This past year, Persona has supplied more than 120,000 children with life-changing vitamins and is aiming to support over one million children in 2019.

"We are honored to align Persona with Vitamin Angels, an organization that is extending the reach of nutrition to women and children who are at the highest risk of malnutrition," said Jason Brown, founder and CEO of Persona. "Persona has been renamed to not only showcase that we care about providing the best possible healthcare to the people around us, but to also reinforce that we are the most personalized vitamin regimen available in the industry. We look forward to building awareness of Persona, so more people can experience overall wellness through a personalized nutrition program. "

To receive your own personalized vitamin regimen and support Vitamin Angels® with 100 percent of your purchase going to malnourished children in need on August 8, 2018, visit www.personanutrition.comto take the unique assessment.

About Persona™

Persona™ is reinventing how we buy supplements with a subscription service that delivers uniquely personalized daily packs. Based on researched science and using the highest-quality bioavailable ingredients, Persona's online assessment and proprietary algorithm factor individual needs, lifestyle and prescription medications to deliver a recommendation as unique as you, and a convenient solution you can trust. As a proud supporter of Vitamin Angels®, every Persona order provides at least two children who are at-risk of malnutrition a full year of vitamins, reducing preventable illness, blindness and death worldwide. Founded by CEO Jason Brown, Chief Nutrition Officer Tamara Bernadot and CTO Prem Thudia, who have worked together for more than 20 years in the healthcare and supplement industries, exploring ways to bring better quality and personalized nutritional health to the market. To learn more, visit


Media Contact

Jillian Eldredge


Andrea Martin
443 927 6183