Who we are

Wellness starts with understanding. That's why our experts take the guesswork out of vitamins—using evidence-based nutrition and therapeutic doses of the highest-quality ingredients. Every formula is designed with care, so you can feel supported, balanced, and connected to your health every day.

Take the assessment

Who we are

Wellness starts with understanding. That's why our experts take the guesswork out of vitamins—using evidence-based nutrition and therapeutic doses of the highest-quality ingredients. Every formula is designed with care, so you can feel supported, balanced, and connected to your health every day.

Take the assessment

A Healthier World, Starts With A Healthier You

Our personalized nutrition is rooted in medical expertise and genuine care—supporting you every step of the way so you can feel stronger, brighter, and more balanced every day.

Start your journey now
A girl smiling and holding persona packs A girl smiling and holding persona packs

We make it simple

We dive deep into what defines you—your health goals, lifestyle, diet, allergies, even medications—to craft a wellness profile tailored to your unique needs. We want our daily dose packs to simplify your routine, making wellness effortless and consistent.

Transparency Transparency

Transparency

You deserve to know exactly what you’re putting into your body, where your supplements come from, and what they do. We’re proud of the decisions we make, so we’re clear about our process-and our challenges-so you can have absolute trust in us and our products.

More than 1,000,000 mothers and children reached

purchase helps

How your purchase helps

Your support helps us contribute to improving a child's nutrition right from the start, helping create a healthy, more equitable world for generations to come.

Our bodies rely on Vitamin A for day-to-day functions and long-term health. Many families in developing countries are unable to meet this basic need, since they're unable to buy or grow Vitamin A-rich foods. This dangerous gap puts their children at risk of sickness, stunted growth, blindness and even death—which is why support for Vitamin Angels is so vital.

photos ©Vitamin Angels

Our Leadership Team

Jason Brown

Founder & CEO

Prem Thudia

Co-Founder &
Chief Tech Officer

Peter Weiss

Chief Financial
Officer

Brandi Cole, PharmD

VP, Science & Nutrition

Stephanie Vogel

VP, Business Development

Expert support
Whenever
you need it

Access free, one-on-one guidance from expert nutritionists—ready to help you fine-tune your vitamin routine, optimize your wellness goals,and ensure you're getting the right nutrients for your unique needs.

Book an Appointment
Brandi

Ask me about: reviewing your meds before you start.

Karina

Ask me about: cycle, perimenopause, pregnancy.

Zoe

Ask me about: tiredness that won’t quit.

Lori

Ask me about: your supplement stack after 50.

Got Questions?

We Got Answers.

See all our FAQs here

Yes! We offer a variety of supplements that support healthy sleep-wake cycles. We suggest starting with our assessment to identify what sleep support supplement is the best fit for you.

Here's a link to our products page. From here, click on "Sleep" to see a complete list of our supplements that support sleep. You can also add these supplement options to your order. See "Can I customize my order/How do I add and remove supplements?"

Yes! We have several supplements that support energy. Each supplement works in a unique way to support your energy levels. Here's a link to our products page. From here, click on "Energy" to see a complete list of our supplements that support energy.

We suggest starting with our assessment to identify what energy support supplement is the best fit for you. You can also add these supplement options to your order. See "Can I customize my order/How do I add and remove supplements".

There are many things to consider in supporting your weight loss goals. We always recommend eating a whole foods-based diet, focusing on lots of fruits and vegetables. We offer a variety of supplements that can support your wellness journey by supporting blood sugar balance and encouraging a healthy appetite.

Here's a link to our products page. From here, click on "Diet & Lifestyle" to see a complete list of our supplements that may provide support on a healthy weight loss journey.

We suggest starting with our assessment to identify what weight control supplement is the best fit for you. You can also add these supplement options to your order. See "Can I customize my order/How do I add and remove supplements".

Every product that leaves our manufacturers, comes with a Certificate of Analysis to prove the dosage of what is in the product and what is not. We do not send out any product without this information from our manufacturer and follow strict standards of practice to ensure this is followed with every batch received.

Yes! You can customize your order anytime by logging into your online account. On our homepage, select "Sign In" in the upper right-hand corner of the web page. Once you have signed in, select "Change Order" on the left-hand menu. From here, you can add or remove supplements under the "Next Order" tab.

Most people don't consider the interactions that can occur between supplements and medications which can affect efficacy. To lessen the chance of interaction, Persona makes sure to eliminate all supplements that contain ingredients that might react adversely with your medication(s). It's important to consider your current medications before starting a nutrition program.