Culturelle® and Persona™ Partner to Deliver a Unique and Personalized Approach to Health and Wellness
SEATTLE, WASHINGTON - February 6, 2019 - Culturelle®, the leading probiotic brand, and Persona™ Nutrition, the top personalized vitamin program, today announced a partnership to deliver Culturelle probiotic through Persona's personalized nutrition program. Culturelle will be paired with Persona's Foundational™ Muti to optimize overall health. Culturelle Probiotic supplement contains naturally sourced ingredients, delivering live active cultures of the proven strain Lactobacillus rhamnosus GG (LGG®).
"We understand the personalized nutrition market is an important option where many consumers are turning to help support their daily wellness goals, and we want to make our leading probiotic brand - Culturelle - available to all consumers who want to support a healthy microbiome," said Wes Parris, president and CEO, i-Health, Inc., maker of Culturelle. "We are pleased to partner with Persona Nutrition to deliver Culturelle to the doorsteps of nutrition-conscious consumers who are working toward total body health."
LGG probiotic strain
The LGG probiotic strain in Culturelle is the most clinically studied strain of probiotic. More than 1,000 scientific studies and more than 30 years of research have demonstrated the safety and efficacy of taking LGG probiotic. It is able to survive stomach acid and support a strong barrier against non-beneficial bacteria on the intestinal wall, to help support a healthy microbiome and overall health.
Persona's Foundational Formula will now feature Culturelle probiotic alongside the company's 80 nutritional supplements. Persona's brief online questionnaire takes the guesswork out of dietary supplements by assessing a person's health goals, lifestyle factors, dietary preferences and prescription medication use to deliver a truly unique combination of vitamin supplements. Personalized packs of vitamins are delivered every 28 days directly to a subscriber's doorstep. Persona is the only company to cross reference more than 850 prescription medications to help its subscribers avoid risky drug-nutrient interactions (DNIs).
"While we understand the health impact of supplementing responsibly on a daily basis with high-quality vitamins and minerals, we also know that gut health is an integral part of overall wellness," commented Jason Brown, founder and CEO, Persona Nutrition. "Pairing the most clinically studied probiotic - Culturelle - with our Foundational Multi will give consumers the cornerstone for a truly holistic nutrition program."
About Culturelle® Probiotics
Culturelle is a leading probiotic brand focused on supporting the digestive and immune health of families worldwide. Its portfolio of products covers the health needs of families from infants to adults. It contains LGGÂ®, the most proven effective probiotic strain, which has been demonstrated to restore the natural balance of "good" bacteria in the digestive tract to help alleviate occasional digestive distress as well as support the body's natural defenses. To learn more about Culturelle, please visit www.culturelle.com.
Persona™ combines therapeutic levels of nutritional support and a uniquely personalized vitamin program to deliver customized nutrition to subscriber's doorsteps. Based on science and using the highest-quality bioavailable ingredients, Persona's online assessment is built from its proprietary algorithm, which factors individual needs, lifestyle and prescription medications to deliver a recommendation as unique as you, and a convenient solution you can trust. Persona is founded by CEO Jason Brown, CNO Tamara Bernadot and CTO Prem Thudia, who have worked together for more than 20 years in the health care and supplement industries, exploring ways to bring better quality and personalized nutrition to the market. Giving back is at the heart of the company. As proud supporters of Vitamin Angels®, every Persona order provides at least two children who are at-risk of malnutrition a full year of vitamins, reducing preventable illness, blindness and death worldwide. To learn more, visit www.personanutrition.com.
The Thomas Collective