Five Trillion Combinations,
only one you.

Watch Video

Latest Press Releases

October 2, 2018

PERSONA™ Gets Even More Personal with New Dietary Supplements and Mobile App

SEATTLE, WASHINGTON – (October 2, 2018) - Persona™, the leading personalized vitamin program, today announced new nutritional supplements that support healthy sleep patterns, and healthy hair, skin and nails, in addition to the new Persona mobile app, which takes its personalization technology to the next level. Through its new product formulations and technology evolution, Persona is creating the most personalized experience for its subscribers – giving them the tools they need to live healthier lives.

Read Article
August 13, 2018


SEATTLE, WASHINGTON (August 13, 2018) - Persona™ , the leading personalized vitamin regimen, today announced it is donating 100 percent of its sales from August 8, 2018 to Vitamin Angels® as a result of the company's "Persona Gives Back" day. Vitamin Angels is the leading non-profit organization dedicated to combating childhood malnutrition around the world. Thanks to new personalized vitamin subscribers on August 8, Pesona is providing 50,000 children in need with lifesaving vitamins for one year.

Read Article
August 06, 2018


SEATTLE, WASHINGTON (August 6, 2018)- Vitamin Packs unveils new brand name Persona™ Timed to the brand's one year anniversary and in celebration of the brand's relaunch, Persona is giving 100 percent of its net sales to Vitamin Angels® on August 8, 2018. "Persona" defines the brand's personalized approach to nutrition. With on-call nutritionists and registered dieticians making up their customer support team, Persona offers science-backed and transparent recommendations while providing customers trusted support for long-term wellness goals.

Read Article
May 22, 2018

Vitamin Packs Receives Significant Investment from L Catterton's Growth Fund

SEATTLE and GREENWICH, Conn. - May 22, 2018 - Vitamin Packs, the personalized nutrition industry disrupter that combines personal information with drug nutrient interactions, today announced that it has received a significant growth investment from L Catterton, the largest and most global consumer-focused private equity firm in the world. L Catterton's investment will be used to support the rapid growth of Vitamin Packs' unique personalized vitamin subscription service. Existing early-stage investor BrandProject also participated in this round. Terms of the transaction were not disclosed.

Read Article
May 09, 2018

Vitamin Packs' Founders To Speak At Vitafoods Europe And The Subscription Summit

SEATTLE, WASHINGTON - May 09, 2018 - Vitamin Packs, today announced that its executive leadership team, including Jason Brown and Tamara Bernadot, will join industry leaders to share their expertise in personalized nutrition and customer experience to attendees of Vitafoods Europe and the Subscription Summit, both held in May.

Read Article
March 06, 2018

Nearly 40 Percent of Americans Taking Prescription Medications and Dietary Supplements Don't Know About Drug-Nutrient Interactions, New Survey Finds

SEATTLE, WASHINGTON - March 06, 2018 - An increasing number of Americans are taking dietary supplements alongside prescription medications. While both interventions can help support overall health, consumers need to recognize the impact of drug-nutrient interactions (DNIs), and speak with a health care provider about possible DNIs. The Vitamin Packs DNI Survey, conducted by Wakefield Research, found that nearly 40 percent of Americans who are taking a prescription medication and dietary supplement do not know that vitamins and supplements can impact the effectiveness of prescription medications. What's more, 61 percent of millennial age respondents assume they don't need to notify their doctor if they start taking a vitamin supplement.

Read Article
Janurary 02, 2018

Vitamin Packs Unveils New Multi-Vitamin and Pre-Post Natal Packs, Giving the Body a Healthy Foundation for Well-Being Foundational Multi-Vitamin™ and Pre-Post Natal Multi-Vitamin™ Top the Charts for Efficacy and Absorption

SEATTLE, WASHINGTON - January 2, 2018 - Vitamin Packs, the next generation personalized vitamin subscription service, today unveiled two new products - its Foundational Multi-Vitamin™ and Pre-Post Natal Multi-Vitamin™. These multi-vitamins will join the company's personalized vitamin packs to deliver the right mix of high-quality nutrients at therapeutic levels, fueling the body for overall wellness. Vitamin Packs' new multi-vitamins are available after completing a personalized nutritional assessment.

Read Article
December 08, 2017

Vitamin Packs Showcases Personalized Nutrition at Cleveland Clinic's Continuing Medical Education Conference

SEATTLE, WASHINGTON - December 8, 2017 - Vitamin Packs, the next generation personalized vitamin subscription service, will be showcasing its personalized nutrition capabilities at Dr. Michael Roizen's Preventative, Lifestyle and Integrative Medicine Conference. The conference, held at the Four Seasons Hotel in Las Vegas, Nevada, from December 8 -10, is designed for all medical professionals with an interest in applying preventive, lifestyle and integrative medicine approaches into their practice.

Read Article
November 6, 2017

Vitamin Packs Partners with BrandProject for Next-Level Growth Collaboration Will Infuse Resources to Rapidly Scale Operations and Marketing; BrandProject's Andrew Black Joins Vitamin Packs' Board of Directors

SEATTLE, WASHINGTON - November 6, 2017 - Vitamin Packs, the next generation personalized vitamin subscription service, today announced its partnership with BrandProject, a company that invests in disruptive businesses. As a part of the collaboration, BrandProject's founder and CEO, Andrew Black, will join Vitamin Packs' board of directors.

Read Article
September 29, 2017

Vitamin Packs Honored with 2017 Editor's Choice Award by Informa's SupplySide and Natural Products INSIDER Magazine

SEATTLE, WASHINGTON - September 29, 2017 - Vitamin Packs, the next generation vitamin subscription service, was honored at this week's Informa SupplySide conference with the 2017 Editor's Choice Award for top consumer packaged good (CPG) in the multi-vitamin category. Vitamin Packs received the award based on the company's innovation.

Read Article
August 10, 2017

Vitamin Packs Grows Business with New Affiliate Program for Health and Wellness Influencers

SEATTLE, WASHINGTON - August 10, 2017 - Vitamin Packs, the next generation vitamin subscription service, today announced the launch of its new Affiliate Program, which offers health and wellness influencers the opportunity to deliver customized vitamins and nutritional supplements to consumers. Within the last four weeks,

Read Article
July 6, 2017

Vitamin Packs Disrupts Nutrition Industry with New Personalized Nutrition Subscription Service

SEATTLE, WASHINGTON - July 6, 2017 - Vitamin Packs, the next generation vitamin subscription service, today entered the personalized nutrition market. Vitamin Packs aligns science, data and technology to curate customized nutrients in convenient packs for daily consumption. The company's proprietary algorithm, Sage, uses inputs about lifestyle and nutrition.

Read Article
April 5, 2017

Seattle Startup Vitamin Packs Is Poised to Lead The Personalized Nutrition Industry

Seattle, Washington - April 5, 2017 - With $2M in seed funding in process and an experienced team of industry experts, Seattle-based startup Vitamin Packs is planning a spring 2017 launch. Vitamin Packs a leverages a fusion of science, data and technology to simplify and personalize the vitamin and supplement experience for consumers.

Read Article

Media Inquiries