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PRESS RELEASEAugust 13, 2018

PERSONA™ HELPS 50,000 CHILDREN IN NEED RECEIVE ESSENTIAL VITAMINS FOR ONE YEAR

Seattle-Area Start-Up Donates 100 Percent of Net Sales from August 8, 2018 to Vitamin Angels®

SEATTLE, WASHINGTON (August 13, 2018) - Persona™ , the leading personalized vitamin regimen, today announced it is donating 100 percent of its sales from August 8, 2018 to Vitamin Angels® as a result of the company's "Persona Gives Back" day. Vitamin Angels is the leading non-profit organization dedicated to combating childhood malnutrition around the world. Thanks to new personalized vitamin subscribers on August 8, Pesona is providing 50,000 children in need with lifesaving vitamins for one year.

"I am extremely proud to align our personalized nutrition start-up with Vitamin Angels — a trusted organization that has a mission to make the world a healthier place," said Jason Brown, founder and CEO, Persona. "During our inaugural 'Persona Gives Back' day, we welcomed new subscribers while allocating 100 percent of their order for Vitamin Angels. In our first year of business, Persona supplied more than 120,000 children with life-changing vitamins and we are striving to support more than one million children in 2019."

As a supporter of Vitamin Angels®, every Persona order provides at least two children who are at-risk of malnutrition a full year of vitamins, reducing preventable illness, blindness and death worldwide.

"It's exciting to see a new company — like Persona — commit to helping others in need, especially so early in the evolution of the company," commented Howard Schiffer, founder, Vitamin Angels. "We look forward to our continued partnership with the company and helping more mothers and children have access to vitamin supplementation needed to optimize their health."

For more information, please visit www.personanutrition.com.

About Persona™

Persona™ is reinventing how we buy supplements with a subscription service that delivers uniquely personalized daily packs. Based on researched science and using the highest-quality bioavailable ingredients, Persona's online assessment and proprietary algorithm factor individual needs, lifestyle and prescription medications to deliver a recommendation as unique as you, and a convenient solution you can trust. As a proud supporter of Vitamin Angels®, every Persona order provides at least two children who are at-risk of malnutrition a full year of vitamins, reducing preventable illness, blindness and death worldwide. Founded by CEO Jason Brown, Chief Nutrition Officer Tamara Bernadot and CTO Prem Thudia, who have worked together for more than 20 years in the healthcare and supplement industries, exploring ways to bring better quality and personalized nutritional health to the market. To learn more, visit www.personanutrition.com.

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Andrea Martin
Persona
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