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PRESS RELEASEDecember 6, 2018

PERSONA™ Launches Vitamin Packs Pro Portal for Health Care Practitioners

Persona Debuts New Portal at the Cleveland Clinic 16th Annual Dr. Roizen's Preventative and Integrative Medicine Longevity Conference, December 7-9 in Las Vegas

SEATTLE, WASHINGTON - December 6, 2018 - Persona™ , the leading personalized vitamin program, today introduces Vitamin Packs Pro™ powered by Persona™, a physician portal that gives health care practitioners a dedicated nutritional assessment and dietary supplement analysis for their patients. Vitamin Packs Pro is designed to support a patient's holistic health by giving physicians a quick and easy way to cross-reference more than 650 prescription medications to avoid risky drug-nutrient interactions. The new portal debuts at the Cleveland Clinic 16th annual Dr. Michael Roizen's Preventative and Integrative Medicine Longevity Conference. The Conference, held at the Four Seasons, Las Vegas, from December 7-9, is designed for all medical professionals with an interest in applying preventative lifestyle and integrative medicine approaches into their practice.

"We've heard from our medical advisory board and physicians who specialize in integrative medicine that they are looking for ways to provide a more holistic experience for their patients. We've listened, and are now delivering," said Jason Brown, founder and CEO, Persona. "We are excited to bring a personalized vitamin and supplement program to physician's fingertips and into patient's overall wellness regimen."

How it works
Through its new portal, Persona is creating an unparalleled platform - giving medical professionals a tool to create or review vitamin and supplement recommendations for their patients. The first of its kind, Vitamin Packs Pro, seamlessly integrates vitamin and supplement regimes for the physician and the patient. Practitioners log into a personalized dashboard to guide patients through Persona's established nutritional assessment or input custom vitamin and supplement recommendations through the Prescription Pad app. Both modes retain Persona's unique drug-nutrient interaction identification.

Developed in collaboration with Dr. Michael Roizen, chief wellness officer at the Cleveland Clinic and chair of Persona medical advisory board, Persona's proprietary algorithm uses inputs about lifestyle and nutrition habits while examining more than 650 potential medication interactions to recommend supplements that are personalized for each customer. Persona is the only vitamin subscription service that asks about medication use to help identify possible drug nutrient interactions. While the majority of multivitamin supplements deliver the recommended dietary allowance (RDA), which is only enough to avoid vitamin deficiencies, Persona delivers science-backed therapeutic levels of vitamins and minerals that support optimal health.

"We are pleased to have Persona demonstrate its capabilities of Vitamin Packs Pro with medical professionals attending this year's Cleveland Clinic Preventive and Integrative Medicine Longevity Conference," said Michael Roizen MD, program director of this Cleveland Clinic course and chief wellness officer at the Cleveland Clinic. "As you know from my writings and role as chair of the Medical Advisory Board of Persona, I believe it is important to consider vitamins and supplements as a part of a person's comprehensive wellness plan. I am impressed by the ease in which the portal allows practitioners to review or input recommendations. That is groundbreaking for me, but the visitors to the exhibit will see it and hopefully decide for themselves."

For more information about Persona or to get started with a free nutritional assessment, please visit

About Persona™
Persona™ combines therapeutic levels of nutritional support and a uniquely personalized vitamin program to deliver customized nutrition to subscriber's doorsteps. Based on science and using the highest-quality bioavailable ingredients, Persona's online assessment is built from its proprietary algorithm, which factors individual needs, lifestyle and prescription medications to deliver a recommendation as unique as you, and a convenient solution you can trust. Persona is founded by CEO Jason Brown, CNO Tamara Bernadot and CTO Prem Thudia, who have worked together for more than 20 years in the health care and supplement industries, exploring ways to bring better quality and personalized nutrition to the market. Giving back is at the heart of the company. As proud supporters of Vitamin Angels®, every Persona order provides at least two children who are at-risk of malnutrition a full year of vitamins, reducing preventable illness, blindness and death worldwide. To learn more, visit


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