Do Gummy Vitamins Work?

More people are taking supplements every year, with the most recent consumer survey reporting 67% of adults (or more than 170 million people) take dietary supplements every day. (1) The majority of supplement takers consume a multi vitamin. Overall health and wellness top the list for reasons people choose to take supplements.

With a majority of adults looking for easy and convenient ways to get their nutrition, gummy vitamins have become very popular, with gummy products making up $1 billion of all supplement sales, according to IBISWorld. Swallowing pills can be challenging for some and feeling like you have a lot of things to take each day in capsule or tablet form can be a turn off. Gummy vitamins help address both of these concerns by bringing an easy, chewable and tasty supplement option.

So if it was that easy, wouldn’t all companies use gummy vitamins? Not quite. There are some concerns when it comes to the effectiveness of gummy vitamins. For one, they often contain added sugar, and in a western diet often already packed with excess sugar consumption, this could add up if you’re taking a couple of gummies per day. Most gummy vitamins contain 1-2 grams of sugar with some containing up to 8 per day. Both Naturemade Calcium (3) and VitaFusion Hair, Skin & Nail (2) supplements contain 6 grams of sugar per serving.

The American Heart Associated recommends limiting added sugar per day to 25 grams. Gummies can add up quickly in addition to sugar in foods eaten through the day. (5) Gummy vitamins also have a great risk for overdose, especially in children who may seem them as candy. It’s a good idea to always keep supplements, even gummies, somewhere safe and out of reach.

Gummy vitamins also may not be as accurate as their capsule and tablet counterparts when it comes to potency. Tests done by found that many gummy supplements did not contain the amount listed on their labels or contained impurities. (4) Since gummies are manufactured in a similar way as candy products, it can be harder to measure accurate amounts of vitamins and minerals and the ingredients are more likely to degrade, so products are packed with more than is listed on the label to account for this.

Gummy vitamins also contain gelatin which most commonly comes from proteins found in the tendons, ligaments and bones of animal products, typically cows and pigs. This means they are not diet friendly for those following a vegan or vegetarian diet.

If you absolutely cannot swallow supplements, manage your sugar elsewhere and don’t mind the animal products, gummy vitamins might be a good choice for you. Be careful when looking at ingredients to see additional things like corn syrup and check labels to make sure of the dosage since they are not as tightly controlled with gummy supplements.

While gummies might be a good option for some, vitamins and supplements in capsule form are often a better choice for those looking to curb their sugar intake or avoid animal products. Persona offers high quality supplements in capsule and tablet form to optimize absorption, purity and quality. All of our supplements are packaged in pharmaceutical grade plastic meant to ensure product potency, you can check out all of our supplements on our supplements page here :

If you are looking for the highest quality Vitamin and Mineral Supplements personalized for you, please go to and take our on-line questionnaire providing individualized vitamin and mineral recommendations. Persona is the only Science Based supplement provider on the web today! Take advantage of our knowledge and use it to your health’s benefit!

This information is not intended as a substitute for the advice provided by your physician or other healthcare professional or any information contained on or in any product label or packaging. Do not use the information from this article for diagnosing or treating a health problem or disease, or prescribing medication or other treatment. Always speak with your physician or other healthcare professional before taking any medication or nutritional, herbal or homeopathic supplement, or using any treatment for a health problem. If you have or suspect that you have a medical problem, contact your health care provider promptly. Do not disregard professional medical advice or delay in seeking professional advice because of something you have read in this article.


2017 CRN Consumer Survey on Dietary Supplements. Council for Responsible Nutrition. Accessed February 16, 2019.
America’s #1 Gummy Vitamin Brand. Omega-3 DHA | L’il Critters™. Accessed February 16, 2019.
Calcium. Prenatal Vitamins with DHA Liquid Softgels| Nature Made®. Accessed February 16, 2019.
Gummy Vitamins & Related Information. Accessed February 16, 2019.
Sugar 101. About Heart Attacks. Accessed February 16, 2019.

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